Rolling Stone 29 Oct 1998

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Rolling Stone
Language English

Mo' Wax was featured in the October 29 1998 (Issue 798) issue of the magazine Rolling Stone. The magazine contained images of the Unkle and Money Mark figures with their accessories, and mentions the release of a Skateboard Art Book and Futura Art Book.

Transcript

Toys for B-Boys, by Jennifer Kabat.

Brit label Mo wax unveils toy line

At twenty-four, James Lavelle has managed to launch one of the most innovative record labels in years; he's done remixes for Beck, Radiohead and others; and his group UNKLE (Lavelle and DJ Shadow) have just released the season's most anxiously anticipated record. But what Lavelle really wants to do is play with toys.

To coincide with the debut of UNKLE's Psyence Fiction, the London trip-/hip-hop impresario is introducing an UNKLE doll and a Money Mark figurine (modeled after the Beastie Boys' keyboardist). "It's just an extension of the whole creative journey," Lavelie says. "I don't want music to be the only outlet on Mo Wax." And, true to form, the toy nut -he wears a Boba Fett ring, and his offices are filled with Star Wars figurines isn't stopping there. This spring, Mo Wax Books (an imprint of London publishers Booth-Clibborn Editions) will publish a book on skateboard graphics, and it plans to do another on the New York graffiti artist Futura 2000, whose paintings inspired the UNKLE doll.

The dolls were created by head Mo Wax designer Ben Drury, who does all the label's artwork, and they are available in select record stores for around thirty dollars - if you can find one. The dolls have already become collectors' items - the company made only 3,000 of each model, and a thousand of each have been shipped to Japan.

PHOTOS (COLOR): Left: The UNKLE creature, complete with stand and gun. Below: The Money Mark figure has its own mike and portable amp.

See Also

Money Mark Merchandise

Unkle 77 Toy

Dysfunctional - Exhibition by Mo' Wax tied to the Skateboard Art Book